Tuesday, January 17, 2012

Nature's Path's Love Crunch and Bite4Bite

A year or so ago, I found a new Nature's Path granola in our supplier catalogues: a limited edition Love Crunch, featuring dark chocolate chunks, strawberries, and raspberries. Being a chocolate and berry fan, and being a fan of Nature's Path in general, I immediately put it on our website and bought myself a package. It was decadent and delicious, and I was already saddened that it was a limited edition and wouldn't be around forever.

Well, I guess I wasn't the only one who was going to miss it, as Nature's Path has now brought it out as a permanent part of their premium granola line, and introduced three more Love Crunch flavours as well! Green Earth Organics now carries all four options: the original Dark Chocolate & Red Berries; Aloha Blend, featuring coconut, pineapple, and white chocolate; Apple Crumble, with apple pieces and pecans; and Carrot Cake, containing carrot, pineapple, pecans, and raisins.

On each package of Love Crunch, Nature's Path advertises their Bite4Bite program. The original, limited edition Love Crunch also featured a promise to donate to food banks for every package sold (I can't remember the details from my long-discarded package), and now all four flavours contain the same promise: For every bag sold, Nature's Path will donate the equivalent in cash and food to the food bank up to $1 millon a year.

This isn't the only charitable-giving program Nature's Path has either. Their long-running EnviroKidz Initiative donates 1% of all EnviroKidz sales to species and habitat conservation or education programs for kids. Every time you buy one of our boxes with a cute endangered species on it, a portion of the price you pay goes to help. For more information about the EnviroKidz Initiative and its partnering organizations, see Nature's Path's website.

All in all, what delicious ways to do good while eating well!

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