Thursday, July 22, 2010

About Ethical Bean Coffee

Green Earth Organics is thrilled to be introducing Ethical Bean's coffees to our product offerings. This is an incredible local company that is setting the highest standards in environmental and social sustainability.

Ethical Bean Coffee is one of Canada's leading suppliers of 100% Fairtrade Certified organic and shade grown coffee. The Vancouver-based company prides itself on being both just, and better, in everything that they do. Whether through programs that respect the earth and its farmers or by leaving a minimal environmental footprint, Ethical Bean is constantly seeking new ways to do the right thing.

Ethical Bean's commitment to fair and environmentally friendly production practices starts at the source. Through a relationship with Transfair Canada, the company is able to ensure that the producers they purchase from are safe from the volatilities of the coffee market. And by using only 100% certified organic coffee, harmful pesticides and other chemicals don't come near the coffee or its growers.

Once the beans arrive in Vancouver, they are cupped, tested and slurped, then stamped with an "e" of approval and roasted in a 100% carbon neutral facility that has been designed to LEED (Leadership in Energy and Environmental Design) CI standards. Ethical Bean's sound environmental practices extend to the small details: from the biodegradable and compostable cups and cutlery used at the roastery's on-site cafe, to the bag-return program that invites consumers to drop off all empty coffee bags (even those of competitors) for storage until a suitable recycling solution is found.

The company's dedication to both local and global environmental and community aid programs was raised to new heights in 2010 when Ethical Bean became a certified B Corporation. This membership aligns Ethical Bean with fellow like-minded businesses across North America dedicated to ensuring their products, practices and profits result in positive change that benefit both environmental and social causes.

Ethical Bean's assistance with community outreach ranges from hometown to international charities. Each December, the company donates $1 from each unit of coffee sold to its Kids to School program, benefiting two non-profit organizations: Child Aid's FUNDIT and Project Somos. FUNDIT provides children in Guatemala with the finances for school registration fees, uniforms, school supplies, shoes and textbooks, and when needed, transportation costs and health care for a year. Project SOMOS is a Vancouver-based non-profit organization that is committed to building a village in Guatemala for abandoned and orphaned children. Once completed, the village will have homes for children with organic gardens and orchards, buildings for art and music workshops, a library, and a large playground and soccer field.

For a limited time, Green Earth Organics will have Ethical Bean Coffee on sale for 10% off. Choose your favourite or get a couple and find a new favourite:

Bold: Dark roast. Dark, but not too dark. Edgy on one hand, seductively smooth on the other.

Classic: Medium roast. Ethical Bean's Classic is a coffee insider's favourite and the little black dress of their lineup. Elegant acidity highlights a nuanced, medium bodied cup.

Decaf: Dark roast. A very undecaf decaf. Gobs of body, intriguing chocolate character. Dynamite as drip, scintillating as espresso.

Lush: Medium dark roast. Any richer, and you'd ask it for it a loan. A heavy cup with Burgundian fullness, alive with fruit, smoke, and earth notes.

Rocket Fuel: French roast. The lovechild of dark alchemy and complete combustion. A hammering dark roast, blended to display body, balance and a dazzling dark cocoa-laced finish.

Sweet Espresso: Medium dark roast. A multi-dimensional, full-bodied velvet slipper for your tongue, dripping with crema. A stand-up straight shot. Marries beautifully with milk.

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